by Mark Mordecai, Director of Business Development at Globe –
When you make a best-selling product, it’s tempting to just rest on your laurels. But at Globe, we believe in continuous improvement and, based on our most recent “Voice of the Customer” exercise, we knew we could do even better.
Just like athletes, firefighters train to be the best, prepare to win, and dominate their opponent. And like athletes, they wear their equipment into battle and expect it to protect them without interfering with their performance. Their safety and the lives of others depend on it.
For those of you who weren’t at the recent Fire Department Instructors Conference (FDIC International), you missed the official launch of G-XTREME® 3.0. With a more tailored fit, reduced bulk, and increased flexibility and mobility, this new style was the hit of the show. But don’t worry, you’ll be hearing lots more about it and have a chance to try it on for yourself.
Of course, G-XTREME® 3.0 keeps all the best features of the original. Firefighters told us they liked the AXTION® Back, Sleeve, Seat, and Knee in our original G-XTREME® design because the added length and fullness where the body bends allows them to move without restriction. And they said they liked the choice of tapered or relaxed shapes. So we made sure not to change these feature favorites.
So, what’s different about G-XTREME® 3.0? Pants are retailored in the waist, seat, and thigh for less bulk while making them much easier to get on and off. Without changing the sizing, jackets are retailored in the chest, shoulder, and sleeve for even more mobility, while the collar and neck are more flexible, less restrictive, and better-fitting, even with your hood on.
But we’re not stopping here. We’re still asking and we’re still listening to what you have to say.
Did you go to FDIC this year? If so and you tried on the new G-XTREME® 3.0 for yourself, I’d love to hear what you think about the changes we made. If not, we look forward to seeing you at a conference near you this season and listening to you.