By Rob Freese, Sr. Vice President of Sales and Marketing at Globe
A year ago, we previewed ATHLETIX™ – the future of turnout gear – at FDIC. We took this opportunity to interact with thousands of firefighters over the course of the conference to continue our “Voice of the Customer” development process.
We were on a mission not only to innovate for firefighter safety but also to delight firefighters with that protection. ATHLETIX™ represents a step-change in firefighter personal protective equipment. It’s downright radical. So we got as many firefighters into the gear as humanly possibly while we were at FDIC last year and gathered even more feedback on our imagination-come-to-life design.
The result was that firefighters were delighted.
And then the real work started. We re-engineered the materials to push their performance even further. We tweaked the fit based on what we observed from the thousands of you that tried on the gear. We acquired new equipment, modified our process flow, and worked through pilot production lots to commercialize our capacity for manufacturing this breakthrough style. And then we received UL certification to NFPA 1971.
ATHLETIX™ is turnout gear like nothing you’ve ever experienced. At FDIC this year, we invite you to experience it for yourself in a virtual reality experience for firefighters in our booth. And if you think your department is ready for ATHLETIX™, talk to your Globe Regional Sales Manager and your Globe Dealer to discuss how you can wear the gear that you have always imagined.